logo
Inficod

Driving Online Sales: A 70% Revenue Boost for a Retail Brand

Published on Oct 25, 2025

Challenge

Our client, a well-known retail brand faced significant challenges with their existing e-commerce presence. Their website suffered from:

  • Outdated Design: An aesthetically unappealing and non-responsive design that failed to engage modern online shoppers.
  • Poor User Experience (UX): A confusing navigation, slow loading times, and a cumbersome checkout process resulted in high cart abandonment rates.
  • Low Conversion Rates: Despite having quality products, the website wasn't effectively converting visitors into paying customers.
  • Lack of Scalability: The existing platform limited their ability to introduce new features, promotions, or handle increased traffic during peak seasons.

They needed a complete overhaul to enhance their online shopping experience and drive substantial growth in digital sales.

Our Approach

Inficod collaborated closely with the retail brand to develop a multi-faceted solution that modernized their e-commerce operations. Our approach included:

  • Comprehensive E-commerce Platform Redesign: Built a new, robust, and scalable e-commerce platform
  • Intuitive UI/UX Design: Focused on creating a visually appealing, user-friendly interface with streamlined navigation, clear calls-to-action, and an optimized mobile experience.
  • Performance Optimization: Implemented strategies to improve website loading speeds and overall responsiveness.
  • Integrated Digital Marketing Strategy: Developed an SEO plan for organic visibility, and advised on paid advertising campaigns (PPC) to drive targeted traffic.
  • Secure Payment Gateway Integration: Ensured a smooth and secure checkout process with multiple payment options.

Results

The new e-commerce platform and integrated strategy delivered transformative results for the retail brand: 70% Increase in online revenue within the first 9 months post-launch. 35% Improvement in website conversion rates. 50% Reduction in cart abandonment rate due to an optimized checkout flow. 200% Increase in mobile traffic engagement, driven by the responsive design. Improved SEO rankings for key product categories, leading to higher organic visibility.

Key Metrics
  • Responsive Design: A fully adaptive design providing an optimal viewing experience across all devices (desktop, tablet, mobile).
  • Streamlined Navigation: Intuitive menu structures and product categorization for easy browsing.
  • Fast Loading Speeds: Optimized images and code to reduce page load times significantly.
  • Enhanced Product Pages: High-quality imagery, detailed descriptions, and customer review integration.
  • Secure & Efficient Checkout: Multi-step checkout process with guest checkout option and secure payment processing.